paulsmith.com

paulsmith.com is SSL secured

Free website and domain report on paulsmith.com

Last Updated: 9th October, 2020 Update Now
Overview

Snoop Summary for paulsmith.com

This is a free and comprehensive report about paulsmith.com. Paulsmith.com is expected to earn an estimated $62 USD per day from advertising revenue. The sale of paulsmith.com would possibly be worth $45,560 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Paulsmith.com receives an estimated 14,755 unique visitors every day - a huge amount of traffic! This report was last updated 9th October, 2020.

About paulsmith.com

Site Preview: paulsmith.com paulsmith.com
Title: Smith's Field
Description:
Keywords and Tags: beauty, fashion, online shopping
Related Terms:
Fav Icon:
Age: Over 28 years old
Domain Created: 7th August, 1996
Domain Updated: 5th October, 2020
Domain Expires: 6th August, 2021
Review

Snoop Score

3/5 (Great!)

Valuation

$45,560 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 41,473
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 14,755
Monthly Visitors: 449,096
Yearly Visitors: 5,385,575
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $62 USD
Monthly Revenue: $1,899 USD
Yearly Revenue: $22,775 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: paulsmith.com 13
Domain Name: paulsmith 9
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 2.04 seconds
Load Time Comparison: Faster than 43% of sites

PageSpeed Insights

Avg. (All Categories) 59
Performance 34
Accessibility 73
Best Practices 79
SEO 92
Progressive Web App 19
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.paulsmith.com/
Updated: 9th October, 2020

1.24 seconds
First Contentful Paint (FCP)
66%
29%
5%

0.02 seconds
First Input Delay (FID)
90%
8%
2%

Simulate loading on desktop
34

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for paulsmith.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.049
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Paulsmith.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Paulsmith.com should consider lazy-loading offscreen and hidden images.
Minify CSS — Potential savings of 16 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Paulsmith.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
{ /* 1 */ /** * Copyright Zendesk, Inc. * * Use of this source code is governed under the Apa...
18650
9187
{ /* 1 */ /** * Copyright Zendesk, Inc. * * Use of this source code is governed under the Apa...
13030
7240
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Paulsmith.com should consider minifying JS files.
Remove unused CSS — Potential savings of 89 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Paulsmith.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://media.paulsmith.com/static/frontend/PaulSmith/bicycle/en_GB/css/styles.min.css
62089
61055
{ /* 1 */ /** * Copyright Zendesk, Inc. * * Use of this source code is governed under the Apa...
18650
17914
{ /* 1 */ /** * Copyright Zendesk, Inc. * * Use of this source code is governed under the Apa...
13030
12115
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats — Potential savings of 344 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://media.paulsmith.com/media/images/landing-page/background.jpg
622331
352619
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 190 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.paulsmith.com/
190.277
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Paulsmith.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://paulsmith.com/
190
https://www.paulsmith.com/
0
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 46 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://static.zdassets.com/web_widget/latest/vendors~web_widget.d42264b9ef48a1467ad6.chunk.js
13826
https://connect.facebook.net/signals/config/447779982054678?v=2.9.27&r=stable
12140
https://quantcast.mgr.consensu.org/tcfv2/16/cmp2ui-en.js
10495
https://quantcast.mgr.consensu.org/tcfv2/cmp2.js
10046
https://static.zdassets.com/web_widget/latest/web_widget.9d0233be2c8e46213296.chunk.js
382
https://static.zdassets.com/ekr/snippet.js?key=a10f0aae-3fa3-4f6c-b182-6d45a4277046
98
https://static.zdassets.com/web_widget/latest/lazy/framework-boot.9a7edd6666675c3f905c.chunk.js
87
https://static.zdassets.com/web_widget/latest/lazy/support.1fcd166e75c66d61930c.chunk.js
81
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
50
https://connect.facebook.net/en_US/fbevents.js
44

Diagnostics

Avoids enormous network payloads — Total size was 1,841 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://media.paulsmith.com/media/images/landing-page/background.jpg
622804
https://static.zdassets.com/web_widget/latest/vendors~web_widget.d42264b9ef48a1467ad6.chunk.js
288966
https://static.zdassets.com/web_widget/latest/web_widget.9d0233be2c8e46213296.chunk.js
168740
https://quantcast.mgr.consensu.org/tcfv2/16/cmp2ui-en.js
125613
https://script.hotjar.com/modules.5c0e4f2058317765546a.js
72373
https://connect.facebook.net/signals/config/447779982054678?v=2.9.27&r=stable
71133
https://quantcast.mgr.consensu.org/tcfv2/cmp2.js
66052
https://media.paulsmith.com/static/frontend/PaulSmith/bicycle/en_GB/css/styles.min.css
62089
https://www.googletagmanager.com/gtm.js?id=GTM-KVJ33GB
57367
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
51862
Avoids an excessive DOM size — 144 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
144
Maximum DOM Depth
11
Maximum Child Elements
62
Avoid chaining critical requests — 2 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Paulsmith.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 74 requests • 1,841 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
74
1885408
Script
36
1059924
Image
12
630386
Stylesheet
2
63612
Other
15
44197
Font
2
43862
Document
6
22806
Media
1
20621
Third-party
66
1133050
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.92
0.03376209909298
0.014835515826905
1.003862359758E-5
8.0745450676188E-6
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 13 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
4642
491
https://static.zdassets.com/web_widget/latest/vendors~web_widget.d42264b9ef48a1467ad6.chunk.js
3216
362
https://static.zdassets.com/web_widget/latest/lazy/support.1fcd166e75c66d61930c.chunk.js
3806
278
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
4327
267
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
4093
234
https://static.zdassets.com/web_widget/latest/vendors~web_widget.d42264b9ef48a1467ad6.chunk.js
3590
193
https://quantcast.mgr.consensu.org/tcfv2/16/cmp2ui-en.js
2510
166
https://quantcast.mgr.consensu.org/tcfv2/16/cmp2ui-en.js
2699
140
https://www.paulsmith.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=492016692
610
86
https://www.googletagmanager.com/gtm.js?id=GTM-KVJ33GB
907
68
https://static.zdassets.com/web_widget/latest/vendors~web_widget.d42264b9ef48a1467ad6.chunk.js
2839
64
https://quantcast.mgr.consensu.org/tcfv2/cmp2.js
2040
61
https://9692676.fls.doubleclick.net/activityi;dc_pre=CNK7uJbEqOwCFcgOhgods9YFTA;src=9692676;type=site;cat=stwide-u;ord=1;num=8165158902806;gtm=2wg9u1;auiddc=1506267414.1602281620;u1=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_14_6)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Safari%2F537.36%20Chrome-Lighthouse;u11=https%3A%2F%2Fwww.paulsmith.com%2F;u12=undefined;u13=undefined;~oref=https%3A%2F%2Fwww.paulsmith.com%2F?
207
54
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://paulsmith.com/
0
289.55900017172
604
0
301
text/html
https://www.paulsmith.com/
290.18000001088
479.45900005288
15669
45254
200
text/html
Document
https://media.paulsmith.com/static/frontend/PaulSmith/bicycle/en_GB/css/styles.min.css
493.61300002784
602.44300006889
62089
490691
200
text/css
Stylesheet
https://www.paulsmith.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=492016692
493.87400015257
559.07000019215
18807
129888
200
application/javascript
Script
https://fonts.googleapis.com/css?family=Lato:300,300i,400,400i,700,700i
607.67100006342
624.85700007528
1523
4657
200
text/css
Stylesheet
https://www.googletagmanager.com/gtm.js?id=GTM-KVJ33GB
631.51099998504
656.11900016665
57367
191733
200
application/javascript
Script
https://connect.facebook.net/en_US/fbevents.js
632.16900010593
647.38700003363
23700
90273
200
application/x-javascript
Script
646.77200000733
646.89900004305
0
5227
200
image/svg+xml
Image
https://media.paulsmith.com/media/images/landing-page/background.jpg
657.07800001837
740.54400017485
622804
622331
200
image/jpeg
Image
658.56500016525
658.60600001179
0
113
200
image/svg+xml
Image
https://media.paulsmith.com/media/assets/fonts/geomanist/geomanist-book-webfont.woff2
660.54000006989
727.06599999219
29197
28712
200
application/octet-stream
Font
https://fonts.gstatic.com/s/lato/v17/S6uyw4BMUTPHjx4wXiWtFCc.woff2
662.30900003575
665.1290000882
14665
14044
200
font/woff2
Font
https://www.paulsmith.com/_Incapsula_Resource?SWKMTFSR=1&e=0.23485585439055812
799.55300013535
844.05800001696
314
1
200
text/plain
Image
https://connect.facebook.net/signals/config/447779982054678?v=2.9.27&r=stable
822.00400019065
889.51800018549
71133
239765
200
application/x-javascript
Script
https://bat.bing.com/bat.js
850.7840000093
876.62100000307
8996
27617
200
application/javascript
Script
https://9692676.fls.doubleclick.net/activityi;src=9692676;type=site;cat=sitewd-s;ord=1393966111842;gtm=2wg9u1;auiddc=1506267414.1602281620;u1=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_14_6)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Safari%2F537.36%20Chrome-Lighthouse;u11=https%3A%2F%2Fwww.paulsmith.com%2F;u12=undefined;u13=undefined;~oref=https%3A%2F%2Fwww.paulsmith.com%2F?
879.24699997529
898.77600013278
1311
0
302
text/html
https://9692676.fls.doubleclick.net/activityi;src=9692676;type=site;cat=stwide-u;ord=1;num=8165158902806;gtm=2wg9u1;auiddc=1506267414.1602281620;u1=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_14_6)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Safari%2F537.36%20Chrome-Lighthouse;u11=https%3A%2F%2Fwww.paulsmith.com%2F;u12=undefined;u13=undefined;~oref=https%3A%2F%2Fwww.paulsmith.com%2F?
893.3520000428
904.34500016272
1316
0
302
text/html
https://9692676.fls.doubleclick.net/activityi;dc_pre=COKJuJbEqOwCFUlHhgodRQ0MDg;src=9692676;type=site;cat=sitewd-s;ord=1393966111842;gtm=2wg9u1;auiddc=1506267414.1602281620;u1=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_14_6)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Safari%2F537.36%20Chrome-Lighthouse;u11=https%3A%2F%2Fwww.paulsmith.com%2F;u12=undefined;u13=undefined;~oref=https%3A%2F%2Fwww.paulsmith.com%2F?
899.59600009024
911.35299997404
1604
728
200
text/html
Document
https://9692676.fls.doubleclick.net/activityi;dc_pre=CNK7uJbEqOwCFcgOhgods9YFTA;src=9692676;type=site;cat=stwide-u;ord=1;num=8165158902806;gtm=2wg9u1;auiddc=1506267414.1602281620;u1=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_14_6)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Safari%2F537.36%20Chrome-Lighthouse;u11=https%3A%2F%2Fwww.paulsmith.com%2F;u12=undefined;u13=undefined;~oref=https%3A%2F%2Fwww.paulsmith.com%2F?
905.46700009145
917.37699997611
1574
734
200
text/html
Document
https://secure.quantserve.com/quant.js
898.54399999604
918.27000002377
8999
23590
200
application/javascript
Script
https://api.exchangeratesapi.io/latest?base=GBP
909.48699996807
995.2840001788
1365
683
200
application/json
XHR
https://www.google-analytics.com/analytics.js
916.42200015485
921.10600019805
19337
46489
200
text/javascript
Script
https://bat.bing.com/action/0?ti=20123411&Ver=2&mid=d84728b2-df57-4fee-b4e5-3cff03119795&sid=af9e09300a7c11ebac099f04ab9c65ad&vid=af9e4f000a7c11eba184adcdfd7083c7&vids=1&pi=0&lg=en-US&sw=800&sh=600&sc=24&tl=Paul%20Smith%20-%20Official%20Website&p=https%3A%2F%2Fwww.paulsmith.com%2F&r=&lt=698&evt=pageLoad&msclkid=N&sv=1&rn=231188
1010.9370001592
1038.4039999917
298
0
204
text/plain
Image
https://rules.quantcount.com/rules-p-78KrT6tLL40DD.js
1017.9980001412
1042.5390000455
506
3
200
application/x-javascript
Script
https://www.facebook.com/tr/?id=447779982054678&ev=PageView&dl=https%3A%2F%2Fwww.paulsmith.com%2F&rl=&if=false&ts=1602281620396&sw=800&sh=600&v=2.9.27&r=stable&ec=0&o=30&fbp=fb.1.1602281620394.1886325455&it=1602281620171&coo=false&rqm=GET
1046.9820001163
1061.091999989
463
44
200
image/gif
Image
https://www.google-analytics.com/plugins/ua/linkid.js
1055.399000179
1058.0480000935
1468
1569
200
text/javascript
Script
https://www.google-analytics.com/plugins/ua/ec.js
1056.0439999681
1058.5849999916
1916
2779
200
text/javascript
Script
https://adservice.google.com/ddm/fls/i/dc_pre=COKJuJbEqOwCFUlHhgodRQ0MDg;src=9692676;type=site;cat=sitewd-s;ord=1393966111842;gtm=2wg9u1;auiddc=1506267414.1602281620;u1=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_14_6)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Safari%2F537.36%20Chrome-Lighthouse;u11=https%3A%2F%2Fwww.paulsmith.com%2F;u12=undefined;u13=undefined;~oref=https%3A%2F%2Fwww.paulsmith.com%2F
1069.6360000875
1078.5430001561
1309
194
200
text/html
Document
https://adservice.google.com/ddm/fls/i/dc_pre=CNK7uJbEqOwCFcgOhgods9YFTA;src=9692676;type=site;cat=stwide-u;ord=1;num=8165158902806;gtm=2wg9u1;auiddc=1506267414.1602281620;u1=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_14_6)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Safari%2F537.36%20Chrome-Lighthouse;u11=https%3A%2F%2Fwww.paulsmith.com%2F;u12=undefined;u13=undefined;~oref=https%3A%2F%2Fwww.paulsmith.com%2F
1078.0919999816
1086.6770001594
1298
194
200
text/html
Document
https://pixel.quantserve.com/pixel;r=712630016;source=gtm;rf=0;uh=65ce955d6ae6;uht=2;a=p-78KrT6tLL40DD;url=https%3A%2F%2Fwww.paulsmith.com%2F;fpan=1;fpa=P0-1809571743-1602281620543;ns=0;ce=1;qjs=1;qv=3364aec3-20201006003021;cm=;gdpr=0;ref=;d=paulsmith.com;je=0;sr=800x600x24;dst=1;et=1602281620542;tzo=420;ogl=
1195.1200000476
1221.3220000267
532
35
200
image/gif
Image
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j86&tid=UA-991276-1&cid=2075690180.1602281620&jid=1856313949&gjid=772983894&_gid=673747172.1602281620&_u=aGBAgAArAAAAAE~&z=543197377
1220.3760000411
1223.4730001073
751
2
200
text/plain
XHR
https://www.google-analytics.com/collect?v=1&_v=j86&a=239180220&t=pageview&_s=1&dl=https%3A%2F%2Fwww.paulsmith.com%2F&dp=%2F%3F&ul=en-us&de=UTF-8&dt=Paul%20Smith%20-%20Official%20Website&sd=24-bit&sr=800x600&vp=1350x940&je=0&_u=aGBAgAAr~&jid=1856313949&gjid=772983894&cid=2075690180.1602281620&tid=UA-991276-1&_gid=673747172.1602281620&gtm=2wg9u1KVJ33GB&z=342514831
1224.4880001526
1227.3310001474
615
35
200
image/gif
Image
https://www.google.com/ads/ga-audiences?t=sr&aip=1&_r=4&slf_rd=1&v=1&_v=j86&tid=UA-991276-1&cid=2075690180.1602281620&jid=1856313949&_u=aGBAgAArAAAAAE~&z=1304571527
1230.3000001702
1237.5549999997
691
42
200
image/gif
Image
https://js-agent.newrelic.com/nr-1184.min.js
1239.8220000323
1255.645000143
11248
27995
200
application/javascript
Script
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
509.92
7.839
520.631
14.647
632.231
24.698
657.956
17.403
675.375
40.129
716.909
9.621
728.451
5.235
733.749
7.649
741.494
86.439
831.273
18.623
849.941
16.864
869.979
67.957
938.373
5.071
944.175
34.763
982.909
8.089
993.121
7.099
1010.627
7.118
1018.452
16.562
1037.186
8.649
1045.862
28.669
1078.56
15.815
1106.193
108.811
1216.784
5.923
1222.968
5.786
1228.766
6.488
1237.381
14.717
1268.824
21.955
1296.887
8.959
1314.624
6.649
1351.422
45.092
1412.524
10.072
1436.717
8.57
1449.272
60.778
1520.902
8.361
1529.993
6.806
1537.632
13.654
1551.334
5.826
1557.595
28.229
1585.85
48.159
1638.093
362.279
2000.962
64.345
2065.324
22.507
2089.957
9.771
2137.067
165.626
2306.222
11.511
2319.335
193.483
2512.867
16.045
2529.37
13.935
2556.861
140.267
2697.16
9.907
2709.797
23.249
2741.643
277.78
3023.507
11.38
3046.09
6.42
3052.527
12.17
3064.885
9.447
3094.89
233.852
3508.308
266.872
3781.808
47.783
3833.658
490.973
4330.03
18.533
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Metrics

First Contentful Paint — 1.3 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 2.2 s
The time taken for the page contents to be visibly populated.

Other

First Meaningful Paint — 1.3 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 770 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Paulsmith.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://media.paulsmith.com/static/frontend/PaulSmith/bicycle/en_GB/css/styles.min.css
62089
310
Remove unused JavaScript — Potential savings of 485 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://static.zdassets.com/web_widget/latest/vendors~web_widget.d42264b9ef48a1467ad6.chunk.js
288966
213990
https://static.zdassets.com/web_widget/latest/web_widget.9d0233be2c8e46213296.chunk.js
168740
117186
https://connect.facebook.net/signals/config/447779982054678?v=2.9.27&r=stable
71133
53874
https://quantcast.mgr.consensu.org/tcfv2/16/cmp2ui-en.js
125613
48846
https://script.hotjar.com/modules.5c0e4f2058317765546a.js
72373
33836
https://quantcast.mgr.consensu.org/tcfv2/cmp2.js
66052
28662
Preload key requests — Potential savings of 510 ms
Key requests can be preloaded by using '<link rel=preload>'. Paulsmith.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://media.paulsmith.com/media/assets/fonts/geomanist/geomanist-book-webfont.woff2
510

Diagnostics

Reduce JavaScript execution time — 2.7 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
1089.864
1035.94
6.282
https://static.zdassets.com/web_widget/latest/vendors~web_widget.d42264b9ef48a1467ad6.chunk.js
668.417
510.282
79.709
https://www.paulsmith.com/
339.711
159.026
5.892
https://quantcast.mgr.consensu.org/tcfv2/16/cmp2ui-en.js
315.58
296.495
8.532
https://static.zdassets.com/web_widget/latest/lazy/support.1fcd166e75c66d61930c.chunk.js
279.808
277.521
1.37
Unattributable
131.157
6.353
0.911
https://9692676.fls.doubleclick.net/activityi;dc_pre=CNK7uJbEqOwCFcgOhgods9YFTA;src=9692676;type=site;cat=stwide-u;ord=1;num=8165158902806;gtm=2wg9u1;auiddc=1506267414.1602281620;u1=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_14_6)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Safari%2F537.36%20Chrome-Lighthouse;u11=https%3A%2F%2Fwww.paulsmith.com%2F;u12=undefined;u13=undefined;~oref=https%3A%2F%2Fwww.paulsmith.com%2F?
122.196
2.441
1.112
https://quantcast.mgr.consensu.org/tcfv2/cmp2.js
89.554
79.535
5.337
https://www.paulsmith.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=492016692
86.439
82.16
2.451
https://static.zdassets.com/web_widget/latest/web_widget.9d0233be2c8e46213296.chunk.js
75.948
2.759
59.273
https://www.googletagmanager.com/gtm.js?id=GTM-KVJ33GB
62.719
48.648
9.294
Minimize main-thread work — 3.5 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
2677.836
Other
246.342
Script Parsing & Compilation
217.193
Rendering
168.749
Style & Layout
103.541
Garbage Collection
87.019
Parse HTML & CSS
47.763

Metrics

Largest Contentful Paint — 4.0 s
The timing of the largest text or image that is painted.
Time to Interactive — 4.9 s
The time taken for the page to become fully interactive.
Total Blocking Time — 1,540 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 4.7 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 490 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 190 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive paulsmith.com as laggy when the latency is higher than 0.05 seconds.

Diagnostics

Serve static assets with an efficient cache policy — 13 resources found
Paulsmith.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://quantcast.mgr.consensu.org/tcfv2/cmp2.js
0
66052
https://quantcast.mgr.consensu.org/choice/78KrT6tLL40DD/www.paulsmith.com/choice.js
0
2239
https://static.hotjar.com/c/hotjar-860629.js?sv=6
60000
3141
https://rules.quantcount.com/rules-p-78KrT6tLL40DD.js
300000
506
https://connect.facebook.net/signals/config/447779982054678?v=2.9.27&r=stable
1200000
71133
https://connect.facebook.net/en_US/fbevents.js
1200000
23700
https://static.zdassets.com/ekr/snippet.js?key=a10f0aae-3fa3-4f6c-b182-6d45a4277046
3600000
7534
https://rules.quantcount.com/rules-p-ebhP_Y_suZvgV.js
3600000
1951
https://www.google-analytics.com/plugins/ua/ec.js
3600000
1916
https://www.google-analytics.com/plugins/ua/linkid.js
3600000
1468
https://www.google-analytics.com/analytics.js
7200000
19337
https://js-agent.newrelic.com/nr-1184.min.js
7200000
11248
https://quantcast.mgr.consensu.org/tcfv2/16/cmp2ui-en.js
604800000
125613
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://media.paulsmith.com/media/assets/fonts/geomanist/geomanist-book-webfont.woff2
66.525999922305
https://fonts.gstatic.com/s/lato/v17/S6uyw4BMUTPHjx4wXiWtFCc.woff2
2.8200000524521
Reduce the impact of third-party code — Third-party code blocked the main thread for 1,590 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
590239
1394.146
224467
134.241
9163
58.269
95759
0
76866
0
57367
0
23336
0
16188
0
12632
0
11523
0
9294
0
3472
0
691
0
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL Location
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
line: 84
73

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of paulsmith.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Paulsmith.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Paulsmith.com may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Names and labels

Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
79

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that paulsmith.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
React
core-js
3.0.0: pure, 3.6.5: global, 3.6.5: global
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://static.hotjar.com/c/hotjar-860629.js?sv=6
https://static.hotjar.com/c/hotjar.js.map

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://paulsmith.com/

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
WebSocket connection to 'wss://widget-mediator.zopim.com/s/W/ws/AF4quz2puYGSjmrn/c/1602281621832' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for paulsmith.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of paulsmith.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Crawling and Indexing

Page is blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
Blocking Directive Source

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
19

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of paulsmith.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of paulsmith.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 21.2 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://paulsmith.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 54
Performance 10
Accessibility 73
Best Practices 79
SEO 87
Progressive Web App 21
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.paulsmith.com/
Updated: 9th October, 2020

1.96 seconds
First Contentful Paint (FCP)
37%
53%
10%

0.10 seconds
First Input Delay (FID)
74%
16%
10%

Simulate loading on mobile
10

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for paulsmith.com. This includes details about optimizing page load times which can result in a better user experience.

Opportunities

Properly size images
Images can slow down the page's load time. Paulsmith.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Paulsmith.com should consider lazy-loading offscreen and hidden images.
Minify CSS — Potential savings of 16 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Paulsmith.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
{ /* 1 */ /** * Copyright Zendesk, Inc. * * Use of this source code is governed under the Apa...
18650
9187
{ /* 1 */ /** * Copyright Zendesk, Inc. * * Use of this source code is governed under the Apa...
13030
7240
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Paulsmith.com should consider minifying JS files.
Remove unused CSS — Potential savings of 89 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Paulsmith.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://media.paulsmith.com/static/frontend/PaulSmith/bicycle/en_GB/css/styles.min.css
62087
61074
{ /* 1 */ /** * Copyright Zendesk, Inc. * * Use of this source code is governed under the Apa...
18650
17914
{ /* 1 */ /** * Copyright Zendesk, Inc. * * Use of this source code is governed under the Apa...
13030
12053
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 120 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.paulsmith.com/
123.114
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Paulsmith.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://paulsmith.com/
630
https://www.paulsmith.com/
0
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 46 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://static.zdassets.com/web_widget/latest/vendors~web_widget.d42264b9ef48a1467ad6.chunk.js
13827
https://connect.facebook.net/signals/config/447779982054678?v=2.9.27&r=stable
12136
https://quantcast.mgr.consensu.org/tcfv2/16/cmp2ui-en.js
10495
https://quantcast.mgr.consensu.org/tcfv2/cmp2.js
10046
https://static.zdassets.com/web_widget/latest/web_widget.9d0233be2c8e46213296.chunk.js
382
https://static.zdassets.com/ekr/snippet.js?key=a10f0aae-3fa3-4f6c-b182-6d45a4277046
98
https://static.zdassets.com/web_widget/latest/lazy/framework-boot.9a7edd6666675c3f905c.chunk.js
87
https://static.zdassets.com/web_widget/latest/lazy/support.1fcd166e75c66d61930c.chunk.js
81
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
50
https://connect.facebook.net/en_US/fbevents.js
45

Diagnostics

Avoids enormous network payloads — Total size was 1,839 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://media.paulsmith.com/media/images/landing-page/background.jpg
622804
https://static.zdassets.com/web_widget/latest/vendors~web_widget.d42264b9ef48a1467ad6.chunk.js
288976
https://static.zdassets.com/web_widget/latest/web_widget.9d0233be2c8e46213296.chunk.js
168775
https://quantcast.mgr.consensu.org/tcfv2/16/cmp2ui-en.js
125613
https://script.hotjar.com/modules.5c0e4f2058317765546a.js
72373
https://connect.facebook.net/signals/config/447779982054678?v=2.9.27&r=stable
71107
https://quantcast.mgr.consensu.org/tcfv2/cmp2.js
66052
https://media.paulsmith.com/static/frontend/PaulSmith/bicycle/en_GB/css/styles.min.css
62087
https://www.googletagmanager.com/gtm.js?id=GTM-KVJ33GB
57367
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
51862
Avoids an excessive DOM size — 144 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
144
Maximum DOM Depth
11
Maximum Child Elements
62
Avoid chaining critical requests — 2 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Paulsmith.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 73 requests • 1,839 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
73
1882864
Script
36
1060519
Image
13
631357
Stylesheet
2
63725
Font
2
43862
Other
14
41312
Document
5
21468
Media
1
20621
Third-party
65
1130635
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.96
0.18063923860911
0.12248576139089
2.0853678385417E-5
|
4.0690104166667E-6
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
20012
2024
https://static.zdassets.com/web_widget/latest/vendors~web_widget.d42264b9ef48a1467ad6.chunk.js
14956
1589
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
18756
1067
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
17831
925
https://static.zdassets.com/web_widget/latest/lazy/support.1fcd166e75c66d61930c.chunk.js
17153
634
https://quantcast.mgr.consensu.org/tcfv2/16/cmp2ui-en.js
10590
629
https://quantcast.mgr.consensu.org/tcfv2/16/cmp2ui-en.js
11219
518
https://static.zdassets.com/web_widget/latest/vendors~web_widget.d42264b9ef48a1467ad6.chunk.js
16600
445
https://www.paulsmith.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=1981122117
2190
380
https://static.zdassets.com/web_widget/latest/vendors~web_widget.d42264b9ef48a1467ad6.chunk.js
12660
255
https://www.googletagmanager.com/gtm.js?id=GTM-KVJ33GB
3753
241
https://static.zdassets.com/web_widget/latest/web_widget.9d0233be2c8e46213296.chunk.js
14745
211
https://9692676.fls.doubleclick.net/activityi;src=9692676;type=site;cat=sitewd-s;ord=9128976506360;gtm=2wg9u1;auiddc=857558199.1602281640;u1=Mozilla%2F5.0%20(Linux%3B%20Android%207.0%3B%20Moto%20G%20(4))%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Mobile%20Safari%2F537.36%20Chrome-Lighthouse;u11=https%3A%2F%2Fwww.paulsmith.com%2F;u12=undefined;u13=undefined;~oref=https%3A%2F%2Fwww.paulsmith.com%2F?
683
210
https://quantcast.mgr.consensu.org/tcfv2/cmp2.js
8010
202
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
19823
189
https://quantcast.mgr.consensu.org/tcfv2/cmp2.js
11737
171
https://script.hotjar.com/modules.5c0e4f2058317765546a.js
8460
165
https://connect.facebook.net/signals/config/447779982054678?v=2.9.27&r=stable
6270
124
Unattributable
893
118
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
17045
108
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://paulsmith.com/
0
182.64500005171
603
0
301
text/html
https://www.paulsmith.com/
183.16000001505
305.27699994855
15673
45255
200
text/html
Document
https://media.paulsmith.com/static/frontend/PaulSmith/bicycle/en_GB/css/styles.min.css
324.42399999127
368.52499993984
62087
490691
200
text/css
Stylesheet
https://www.paulsmith.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=1981122117
324.55300004221
357.2990000248
18823
129834
200
application/javascript
Script
https://fonts.googleapis.com/css?family=Lato:300,300i,400,400i,700,700i
374.26099996082
389.97499994002
1638
4657
200
text/css
Stylesheet
https://www.googletagmanager.com/gtm.js?id=GTM-KVJ33GB
395.62500000466
435.68700004835
57367
191733
200
application/javascript
Script
https://connect.facebook.net/en_US/fbevents.js
397.07599999383
413.34199998528
24252
90273
200
application/x-javascript
Script
405.50200000871
405.68299998995
0
5227
200
image/svg+xml
Image
https://media.paulsmith.com/media/images/landing-page/background.jpg
418.81299996749
483.17300004419
622804
622331
200
image/jpeg
Image
420.466999989
420.51500000525
0
113
200
image/svg+xml
Image
https://media.paulsmith.com/media/assets/fonts/geomanist/geomanist-book-webfont.woff2
422.82199999318
507.48300005216
29197
28712
200
application/octet-stream
Font
https://fonts.gstatic.com/s/lato/v17/S6uyw4BMUTPHjx4wXiWtFCc.woff2
424.20799995307
427.76500002947
14665
14044
200
font/woff2
Font
https://www.paulsmith.com/_Incapsula_Resource?SWKMTFSR=1&e=0.36560214702455096
562.23499996122
595.54000000935
168
1
200
text/plain
Image
https://connect.facebook.net/signals/config/447779982054678?v=2.9.27&r=stable
586.40399994329
607.70900000352
71107
239765
200
application/x-javascript
Script
https://bat.bing.com/bat.js
612.23199998494
636.27000001725
8996
27617
200
application/javascript
Script
https://9692676.fls.doubleclick.net/activityi;src=9692676;type=site;cat=sitewd-s;ord=9128976506360;gtm=2wg9u1;auiddc=857558199.1602281640;u1=Mozilla%2F5.0%20(Linux%3B%20Android%207.0%3B%20Moto%20G%20(4))%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Mobile%20Safari%2F537.36%20Chrome-Lighthouse;u11=https%3A%2F%2Fwww.paulsmith.com%2F;u12=undefined;u13=undefined;~oref=https%3A%2F%2Fwww.paulsmith.com%2F?
642.13199994992
652.59199996945
1553
701
200
text/html
Document
https://9692676.fls.doubleclick.net/activityi;src=9692676;type=site;cat=stwide-u;ord=1;num=6793675395474;gtm=2wg9u1;auiddc=857558199.1602281640;u1=Mozilla%2F5.0%20(Linux%3B%20Android%207.0%3B%20Moto%20G%20(4))%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Mobile%20Safari%2F537.36%20Chrome-Lighthouse;u11=https%3A%2F%2Fwww.paulsmith.com%2F;u12=undefined;u13=undefined;~oref=https%3A%2F%2Fwww.paulsmith.com%2F?
653.14099995885
666.78500000853
1520
619
200
text/html
Document
https://secure.quantserve.com/quant.js
656.31400002167
675.91999995057
8992
23590
200
application/javascript
Script
https://api.exchangeratesapi.io/latest?base=GBP
663.65699993912
686.54499994591
1365
683
200
application/json
XHR
https://www.google-analytics.com/analytics.js
669.97000004631
674.22399995849
19337
46489
200
text/javascript
Script
https://www.facebook.com/tr/?id=447779982054678&ev=PageView&dl=https%3A%2F%2Fwww.paulsmith.com%2F&rl=&if=false&ts=1602281640004&sw=360&sh=640&v=2.9.27&r=stable&ec=0&o=30&fbp=fb.1.1602281640001.285179001&it=1602281639835&coo=false&rqm=GET
756.44799997099
835.34700004384
463
44
200
image/gif
Image
https://bat.bing.com/action/0?ti=20123411&Ver=2&mid=a2525daf-dd8b-4a5d-acaa-9bd89bccd20e&sid=bb562ca00a7c11ebb97e4375f36ebdf8&vid=bb5681000a7c11eb899fb587972713ae&vids=1&pi=0&lg=en-US&sw=360&sh=640&sc=24&tl=Paul%20Smith%20-%20Official%20Website&p=https%3A%2F%2Fwww.paulsmith.com%2F&r=&lt=454&evt=pageLoad&msclkid=N&sv=1&rn=816916
770.20000002813
869.03499998152
298
0
204
text/plain
Image
https://rules.quantcount.com/rules-p-78KrT6tLL40DD.js
782.20499993768
884.00099996943
506
3
200
application/x-javascript
Script
https://www.google-analytics.com/plugins/ua/linkid.js
794.69799995422
840.01199994236
1468
1569
200
text/javascript
Script
https://www.google-analytics.com/plugins/ua/ec.js
795.47200002708
868.22499998379
1916
2779
200
text/javascript
Script
https://adservice.google.com/ddm/fls/i/src=9692676;type=site;cat=sitewd-s;ord=9128976506360;gtm=2wg9u1;auiddc=857558199.1602281640;u1=Mozilla%2F5.0%20(Linux%3B%20Android%207.0%3B%20Moto%20G%20(4))%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Mobile%20Safari%2F537.36%20Chrome-Lighthouse;u11=https%3A%2F%2Fwww.paulsmith.com%2F;u12=undefined;u13=undefined;~oref=https%3A%2F%2Fwww.paulsmith.com%2F
816.47099996917
847.12000004947
1370
194
200
text/html
Document
https://adservice.google.com/ddm/fls/z/src=9692676;type=site;cat=stwide-u;ord=1;num=6793675395474;gtm=2wg9u1;auiddc=*;u1=Mozilla%2F5.0%20(Linux%3B%20Android%207.0%3B%20Moto%20G%20(4))%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Mobile%20Safari%2F537.36%20Chrome-Lighthouse;u11=https%3A%2F%2Fwww.paulsmith.com%2F;u12=undefined;u13=undefined;~oref=https%3A%2F%2Fwww.paulsmith.com%2F
816.10099994577
845.36799998023
1117
42
200
image/gif
Image
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j86&tid=UA-991276-1&cid=881201171.1602281640&jid=1627530774&gjid=928710252&_gid=219593353.1602281640&_u=aGBAgAArAAAAAE~&z=1506522654
952.71199999843
956.37399994303
726
2
200
text/plain
XHR
https://www.google-analytics.com/collect?v=1&_v=j86&a=1671685556&t=pageview&_s=1&dl=https%3A%2F%2Fwww.paulsmith.com%2F&dp=%2F%3F&ul=en-us&de=UTF-8&dt=Paul%20Smith%20-%20Official%20Website&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=aGBAgAAr~&jid=1627530774&gjid=928710252&cid=881201171.1602281640&tid=UA-991276-1&_gid=219593353.1602281640&gtm=2wg9u1KVJ33GB&z=2110819847
957.45899993926
960.53299994674
615
35
200
image/gif
Image
https://pixel.quantserve.com/pixel;r=130559694;source=gtm;rf=0;uh=65ce955d6ae6;uht=2;a=p-78KrT6tLL40DD;url=https%3A%2F%2Fwww.paulsmith.com%2F;fpan=1;fpa=P0-1012623110-1602281640211;ns=0;ce=1;qjs=1;qv=3364aec3-20201006003021;cm=;gdpr=0;ref=;d=paulsmith.com;je=0;sr=360x640x24;dst=1;et=1602281640211;tzo=420;ogl=
964.39900004771
991.43799999729
532
35
200
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Image
https://www.google.com/ads/ga-audiences?t=sr&aip=1&_r=4&slf_rd=1&v=1&_v=j86&tid=UA-991276-1&cid=881201171.1602281640&jid=1627530774&_u=aGBAgAArAAAAAE~&z=956029612
968.60000002198
976.9999999553
691
42
200
image/gif
Image
https://js-agent.newrelic.com/nr-1184.min.js
994.92099997588
1013.1909999764
11247
27995
200
application/javascript
Script
https://static.zdassets.com/ekr/snippet.js?key=a10f0aae-3fa3-4f6c-b182-6d45a4277046
1000.9060000302
1026.1529999552
7534
24627
200
application/javascript
Script
https://static.ads-twitter.com/uwt.js
1003.4319999395
1029.4569999678
2508
5160
200
application/javascript
Script
https://rules.quantcount.com/rules-p-ebhP_Y_suZvgV.js
1006.7160000326
1024.5529999956
1951
5322
200
application/x-javascript
Script
https://static.hotjar.com/c/hotjar-860629.js?sv=6
1008.601999958
1029.8480000347
3137
12224
200
application/javascript
Script
https://quantcast.mgr.consensu.org/choice/78KrT6tLL40DD/www.paulsmith.com/choice.js
1010.2819999447
1027.5779999793
2241
4340
200
application/javascript
Script
https://pixel.quantserve.com/pixel;r=1969546653;rf=3;uht=2;a=p-ebhP_Y_suZvgV;url=https%3A%2F%2Fwww.paulsmith.com%2F;fpan=0;fpa=P0-1012623110-1602281640211;ns=0;ce=1;qjs=1;qv=3364aec3-20201006003021;cm=;gdpr=0;ref=;d=paulsmith.com;je=0;sr=360x640x24;dst=1;et=1602281640255;tzo=420;ogl=
1020.474000019
1045.6240000203
322
35
200
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Image
https://bam.nr-data.net/1/7cb9875ff1?a=91509028&v=1184.ab39b52&to=YANUYBcAXkFSVBVQCllJY0YMTkNGUkUVFxVfFg%3D%3D&rst=1036&ck=1&ref=https://www.paulsmith.com/&be=328&fe=996&dc=454&af=err,xhr,stn,ins&perf=%7B%22timing%22:%7B%22of%22:1602281639249,%22n%22:0,%22f%22:184,%22dn%22:184,%22dne%22:184,%22c%22:184,%22ce%22:184,%22rq%22:184,%22rp%22:306,%22rpe%22:306,%22dl%22:312,%22di%22:454,%22ds%22:454,%22de%22:454,%22dc%22:995,%22l%22:995,%22le%22:996%7D,%22navigation%22:%7B%7D%7D&fp=461&fcp=461&at=TERXFl8aTU8%3D&jsonp=NREUM.setToken
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Script
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1060.0760000525
1084.6819999861
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XHR
https://quantcast.mgr.consensu.org/tcfv2/cmp2.js
1061.8249999825
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66052
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text/javascript
Script
https://pixel.quantserve.com/pixel/p-78KrT6tLL40DD.gif
1063.6389999418
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Image
https://script.hotjar.com/modules.5c0e4f2058317765546a.js
1066.3519999944
1088.592999964
72373
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200
application/javascript
Script
https://analytics.twitter.com/i/adsct?type=javascript&version=1.1.0&p_id=Twitter&p_user_id=0&txn_id=nv9yp&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0&tpx_cb=twttr.conversion.loadPixels&tw_document_href=https%3A%2F%2Fwww.paulsmith.com%2F
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Script
https://t.co/i/adsct?type=javascript&version=1.1.0&p_id=Twitter&p_user_id=0&txn_id=nv9yp&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0&tw_document_href=https%3A%2F%2Fwww.paulsmith.com%2F
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Image
https://static.zdassets.com/web_widget/latest/preload.48065b114d8b46220d05.js
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Script
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Script
https://static.zdassets.com/web_widget/latest/vendors~web_widget.d42264b9ef48a1467ad6.chunk.js
1112.0110000484
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Script
https://static.zdassets.com/web_widget/latest/web_widget.9d0233be2c8e46213296.chunk.js
1112.4889999628
1327.7190000517
168775
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application/javascript
Script
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
1113.0109999795
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51862
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application/javascript
Script
https://test.quantcast.mgr.consensu.org/GVL-v2/cmp-list.json
1164.8280000081
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application/json
XHR
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Document
https://quantcast.mgr.consensu.org/GVL-v2/vendor-list.json
1221.3520000223
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27551
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application/json
XHR
https://paulsmith.zendesk.com/embeddable/config
1234.9300000351
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application/json
XHR
https://quantcast.mgr.consensu.org/tcfv2/16/cmp2ui-en.js
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text/javascript
Script
https://static.zdassets.com/web_widget/latest/locales/en-us-json.cc8e73e5fe307bb27426.chunk.js
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application/javascript
Script
https://in.hotjar.com/api/v2/client/sites/860629/visit-data?sv=6
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454
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application/json
XHR
https://vc.hotjar.io/sessions/860629?s=0.25
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XHR
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1512.9429999506
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690
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200
text/html
XHR
https://static.zdassets.com/web_widget/latest/lazy/framework-boot.9a7edd6666675c3f905c.chunk.js
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application/javascript
Script
https://media.paulsmith.com/media/images/ps-logo.svg
2209.7030000295
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200
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XHR
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XHR
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XHR
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Script
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Image
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Script
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Script
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Media
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Script
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
343.038
11.212
358.047
12.295
405.056
21.917
428.727
12.096
440.861
44.163
494.245
7.565
501.842
95.057
602.9
17.894
620.829
15.635
638.341
60.255
705.914
26.392
733.253
6.876
742.463
7.315
759.464
31.066
790.903
13.582
807.5
9.771
817.284
5.644
823.19
21.677
850.49
104.903
960.551
9.239
976.933
15.066
992.864
5.787
1030.359
24.168
1061.715
9.518
1078.406
9.455
1127.365
11.625
1142.148
6.572
1148.885
50.47
1199.433
41.125
1249.21
7.326
1260.613
11.134
1271.787
6.826
1279.68
8.849
1292.859
42.655
1346.627
17.395
1390.075
157.15
1558.786
26.295
1585.115
52.81
1644.407
397.144
2042.604
63.669
2114.581
129.472
2244.087
12.57
2261.719
6.09
2270.093
13.811
2283.929
5.23
2292.601
222.737
2544.099
26.938
2571.412
317.171
2900.964
11.371
2915.499
10.969
2948.441
231.276
3180.35
5.612
3357.097
266.841
3632.396
47.33
3683.671
505.919
4193.902
29.449
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Metrics

First Contentful Paint — 4.7 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 8.3 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 16.1 s
The timing of the largest text or image that is painted.
Time to Interactive — 20.7 s
The time taken for the page to become fully interactive.
Total Blocking Time — 7,270 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.303
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 19.3 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 2,020 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 4.7 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 1,230 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive paulsmith.com as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 9315 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 2,630 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Paulsmith.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://media.paulsmith.com/static/frontend/PaulSmith/bicycle/en_GB/css/styles.min.css
62087
1080
Remove unused JavaScript — Potential savings of 483 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://static.zdassets.com/web_widget/latest/vendors~web_widget.d42264b9ef48a1467ad6.chunk.js
288976
213998
https://static.zdassets.com/web_widget/latest/web_widget.9d0233be2c8e46213296.chunk.js
168775
117086
https://connect.facebook.net/signals/config/447779982054678?v=2.9.27&r=stable
71107
53854
https://quantcast.mgr.consensu.org/tcfv2/16/cmp2ui-en.js
125613
48846
https://script.hotjar.com/modules.5c0e4f2058317765546a.js
72373
32538
https://quantcast.mgr.consensu.org/tcfv2/cmp2.js
66052
28662
Serve images in next-gen formats — Potential savings of 344 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://media.paulsmith.com/media/images/landing-page/background.jpg
622331
352619
Preload key requests — Potential savings of 3,510 ms
Key requests can be preloaded by using '<link rel=preload>'. Paulsmith.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://media.paulsmith.com/media/assets/fonts/geomanist/geomanist-book-webfont.woff2
3510

Diagnostics

Serve static assets with an efficient cache policy — 13 resources found
Paulsmith.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://quantcast.mgr.consensu.org/tcfv2/cmp2.js
0
66052
https://quantcast.mgr.consensu.org/choice/78KrT6tLL40DD/www.paulsmith.com/choice.js
0
2241
https://static.hotjar.com/c/hotjar-860629.js?sv=6
60000
3137
https://rules.quantcount.com/rules-p-78KrT6tLL40DD.js
300000
506
https://connect.facebook.net/signals/config/447779982054678?v=2.9.27&r=stable
1200000
71107
https://connect.facebook.net/en_US/fbevents.js
1200000
24252
https://static.zdassets.com/ekr/snippet.js?key=a10f0aae-3fa3-4f6c-b182-6d45a4277046
3600000
7534
https://rules.quantcount.com/rules-p-ebhP_Y_suZvgV.js
3600000
1951
https://www.google-analytics.com/plugins/ua/ec.js
3600000
1916
https://www.google-analytics.com/plugins/ua/linkid.js
3600000
1468
https://www.google-analytics.com/analytics.js
7200000
19337
https://js-agent.newrelic.com/nr-1184.min.js
7200000
11247
https://quantcast.mgr.consensu.org/tcfv2/16/cmp2ui-en.js
604800000
125613
Reduce JavaScript execution time — 11.7 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
4446.724
4199.02
27.928
https://static.zdassets.com/web_widget/latest/vendors~web_widget.d42264b9ef48a1467ad6.chunk.js
2902.028
2197.164
323.572
https://static.zdassets.com/web_widget/latest/lazy/support.1fcd166e75c66d61930c.chunk.js
1281.216
1187.512
5.488
https://www.paulsmith.com/
1249
642.356
14.648
https://quantcast.mgr.consensu.org/tcfv2/16/cmp2ui-en.js
1194.024
1116.456
30.864
Unattributable
547.548
30.664
3.672
https://9692676.fls.doubleclick.net/activityi;src=9692676;type=site;cat=sitewd-s;ord=9128976506360;gtm=2wg9u1;auiddc=857558199.1602281640;u1=Mozilla%2F5.0%20(Linux%3B%20Android%207.0%3B%20Moto%20G%20(4))%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Mobile%20Safari%2F537.36%20Chrome-Lighthouse;u11=https%3A%2F%2Fwww.paulsmith.com%2F;u12=undefined;u13=undefined;~oref=https%3A%2F%2Fwww.paulsmith.com%2F?
463.144
6.58
3.568
https://quantcast.mgr.consensu.org/tcfv2/cmp2.js
399.732
314.724
18.864
https://www.paulsmith.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=1981122117
380.228
362.368
10.032
https://static.zdassets.com/web_widget/latest/web_widget.9d0233be2c8e46213296.chunk.js
349.56
10.964
256.352
https://www.googletagmanager.com/gtm.js?id=GTM-KVJ33GB
236.268
173.572
42.392
https://script.hotjar.com/modules.5c0e4f2058317765546a.js
164.5
121.24
22.036
https://connect.facebook.net/signals/config/447779982054678?v=2.9.27&r=stable
124.264
94.252
20.216
https://secure.quantserve.com/quant.js
88.72
66.26
17.892
https://www.google-analytics.com/analytics.js
88.172
80.424
5.512
https://media.paulsmith.com/static/frontend/PaulSmith/bicycle/en_GB/css/styles.min.css
87.668
0
0
https://www.google-analytics.com/plugins/ua/ec.js
72.404
62.248
2.252
https://connect.facebook.net/en_US/fbevents.js
71.576
59.752
8.172
https://static.zdassets.com/web_widget/latest/preload.48065b114d8b46220d05.js
55.08
44.324
4.02
https://static.zdassets.com/web_widget/latest/lazy/framework-boot.9a7edd6666675c3f905c.chunk.js
54.684
51.328
2.636
https://vars.hotjar.com/box-469cf41adb11dc78be68c1ae7f9457a4.html
54.528
18.444
6.892
https://static.zdassets.com/ekr/snippet.js?key=a10f0aae-3fa3-4f6c-b182-6d45a4277046
53.04
31.972
15.996
Minimize main-thread work — 14.6 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
10972.164
Other
1092.128
Script Parsing & Compilation
891.672
Rendering
660.18
Style & Layout
460.816
Garbage Collection
372.708
Parse HTML & CSS
167.052
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://media.paulsmith.com/media/assets/fonts/geomanist/geomanist-book-webfont.woff2
84.661000058986
https://fonts.gstatic.com/s/lato/v17/S6uyw4BMUTPHjx4wXiWtFCc.woff2
3.5570000763983
Reduce the impact of third-party code — Third-party code blocked the main thread for 8,790 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
589181
7191.352
224469
1083.696
6286
366.476
77751
71
96285
50.924
23336
29.772
57367
0
16303
0
12625
0
11522
0
9294
0
3472
0
691
0
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL Location
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
line: 84
73

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of paulsmith.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Paulsmith.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Paulsmith.com may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Names and labels

Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
79

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that paulsmith.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
React
core-js
3.0.0: pure, 3.6.5: global, 3.6.5: global
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://static.hotjar.com/c/hotjar-860629.js?sv=6
https://static.hotjar.com/c/hotjar.js.map

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://paulsmith.com/

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://static.zdassets.com/web_widget/latest/chat-sdk.cec40ba63b2a85de0a9c.chunk.js
WebSocket connection to 'wss://widget-mediator.zopim.com/s/W/ws/Kx4pldn+ivtNSlMN/c/1602281641729' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
87

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for paulsmith.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of paulsmith.com on mobile screens.
Document uses legible font sizes — 99.96% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
button, input, optgroup, select, textarea
0.04%
11px
99.96%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Crawling and Indexing

Page is blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
Blocking Directive Source

Mobile Friendly

Tap targets are not sized appropriately — 22% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
59x15
37x15
37x15
46x15
47x15
47x15

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
21

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of paulsmith.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of paulsmith.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive at 20.7 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://paulsmith.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 45.60.64.252
Continent:
Country:
Region:
City:
Longitude:
Latitude:
Currencies:
Languages:

Web Hosting Provider

Name IP Address
Incapsula Inc
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
NOM-IQ Ltd dba Com Laude 94.199.146.111
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.paulsmith.com
Issued By: DigiCert SHA2 Extended Validation Server CA
Valid From: 8th January, 2019
Valid To: 17th March, 2021
Subject: CN = www.paulsmith.com
O = Paul Smith Ltd
L = Nottingham
S = GB
Hash: ea7d07fc
Issuer: CN = DigiCert SHA2 Extended Validation Server CA
OU = www.digicert.com
O = DigiCert Inc
S = US
Version: 2
Serial Number: 5079780111279183859361303055885681050
Serial Number (Hex): 03D2547EFD929A365366EAFFEE40419A
Valid From: 8th January, 2024
Valid To: 17th March, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:3D:D3:50:A5:D6:A0:AD:EE:F3:4A:60:0A:65:D3:21:D4:F8:F8:D6:0F
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/sha2-ev-server-g2.crl

Full Name:
URI:http://crl4.digicert.com/sha2-ev-server-g2.crl

Certificate Policies: Policy: 2.16.840.1.114412.2.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.1

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/DigiCertSHA2ExtendedValidationServerCA.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : A4:B9:09:90:B4:18:58:14:87:BB:13:A2:CC:67:70:0A:
3C:35:98:04:F9:1B:DF:B8:E3:77:CD:0E:C8:0D:DC:10
Timestamp : Jan 8 19:11:03.395 2019 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:0C:62:66:BD:10:97:F2:9B:C0:B8:ED:7A:
B2:6D:8E:0E:2E:79:3F:F6:2F:F0:70:00:71:0C:26:01:
86:10:75:9F:02:20:64:B1:BF:75:4D:4E:99:7B:B8:2A:
62:9E:0B:20:62:DD:F7:C4:C2:73:E1:AC:73:D3:20:97:
C7:5E:8F:6C:96:64
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 56:14:06:9A:2F:D7:C2:EC:D3:F5:E1:BD:44:B2:3E:C7:
46:76:B9:BC:99:11:5C:C0:EF:94:98:55:D6:89:D0:DD
Timestamp : Jan 8 19:11:03.511 2019 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:75:2B:47:98:72:6B:D2:37:A8:47:C0:EA:
27:19:7F:58:AC:53:EC:CC:59:1C:FC:97:EB:C1:FA:2C:
41:6F:A9:49:02:21:00:F7:F6:14:C8:32:BF:A1:5E:2A:
79:30:A4:F1:28:87:5B:44:86:E8:0C:7E:1F:FF:6E:7E:
33:E2:D4:B7:65:49:73
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 87:75:BF:E7:59:7C:F8:8C:43:99:5F:BD:F3:6E:FF:56:
8D:47:56:36:FF:4A:B5:60:C1:B4:EA:FF:5E:A0:83:0F
Timestamp : Jan 8 19:11:03.890 2019 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:3C:F0:8D:59:34:C1:EC:53:45:00:6C:BB:
F8:7A:9B:8B:8D:96:1B:A2:91:ED:A0:A8:8B:EC:E7:93:
C8:FF:5D:FD:02:21:00:E2:67:BB:44:1C:4A:47:D5:04:
9C:01:47:21:93:1D:28:58:DF:FF:E7:06:C8:02:4B:A9:
6C:AE:7C:66:12:7B:E6
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:adminpanel.paulsmith.com
DNS:cdn.paulsmith.com
DNS:paulsmith.com
DNS:www.paulsmith.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
paulsmith.com. 45.60.71.252 IN 299
paulsmith.com. 45.60.64.252 IN 299

NS Records

Host Nameserver Class TTL
paulsmith.com. nsusa.comlaude.net. IN 21599
paulsmith.com. nssui.comlaude.ch. IN 21599
paulsmith.com. nsgbr.comlaude.co.uk. IN 21599

MX Records

Priority Host Server Class TTL
10 paulsmith.com. eu-smtp-inbound-2.mimecast.com. IN 299
10 paulsmith.com. eu-smtp-inbound-1.mimecast.com. IN 299

SOA Records

Domain Name Primary NS Responsible Email TTL
paulsmith.com. nsgbr.comlaude.co.uk. hostmaster.comlaude.com. 21599

TXT Records

Host Value Class TTL
paulsmith.com. _globalsign-domain-verification=-y8sYKYqdsn1-1jLRra5potSF9ZJ260nRSURq2Ns2V IN 21599
paulsmith.com. MS=ms82257227 IN 21599
paulsmith.com. cisco-ci-domain-verification=401c4dfcc3bcbcef914c6fc890d4c74d905f0a2cdd9e4795b748ae0fea28166d IN 21599
paulsmith.com. _globalsign-domain-verification=tQA7fFoKI1YqV94UkWKX8t94G7t92PwYjyhd0tvaLo IN 21599
paulsmith.com. v=spf1 IN 21599

HTTP Response Headers

Whois Lookup

Created: 7th August, 1996
Changed: 5th October, 2020
Expires: 6th August, 2021
Registrar: NOM-IQ Ltd dba Com Laude
Status: clientDeleteProhibited
clientTransferProhibited
clientUpdateProhibited
serverDeleteProhibited
serverTransferProhibited
serverUpdateProhibited
Nameservers: nsgbr.comlaude.co.uk
nssui.comlaude.ch
nsusa.comlaude.net
Owner Name: REDACTED FOR PRIVACY
Owner Organization: Paul Smith Group Holdings Ltd
Owner Street: REDACTED FOR PRIVACY
Owner Post Code: REDACTED FOR PRIVACY
Owner City: REDACTED FOR PRIVACY
Owner Country: GB
Owner Phone: REDACTED FOR PRIVACY
Owner Email: paulsmith.com-Registrant@anonymised.email
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin Post Code: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Email: paulsmith.com-Admin@anonymised.email
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech Post Code: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Email: paulsmith.com-Tech@anonymised.email
Full Whois: Domain Name: paulsmith.com
Registry Domain ID: 2632361_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.comlaude.com
Registrar URL: https://www.comlaude.com
Updated Date: 2020-10-05T10:07:10Z
Creation Date: 1996-08-07T04:00:00Z
Registrar Registration Expiration Date: 2021-08-06T00:00:00Z
Registrar: NOM-IQ Ltd dba Com Laude
Registrar IANA ID: 470
Domain Status: clientDeleteProhibited https://www.icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://www.icann.org/epp#clientUpdateProhibited
Domain Status: serverDeleteProhibited https://www.icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited https://www.icann.org/epp#serverTransferProhibited
Domain Status: serverUpdateProhibited https://www.icann.org/epp#serverUpdateProhibited
Registry Registrant ID: REDACTED FOR PRIVACY
Registrant Name: REDACTED FOR PRIVACY
Registrant Organization: Paul Smith Group Holdings Ltd
Registrant Street: REDACTED FOR PRIVACY
Registrant City: REDACTED FOR PRIVACY
Registrant State/Province:
Registrant Postal Code: REDACTED FOR PRIVACY
Registrant Country: GB
Registrant Phone: REDACTED FOR PRIVACY
Registrant Phone Ext: REDACTED FOR PRIVACY
Registrant Fax: REDACTED FOR PRIVACY
Registrant Fax Ext: REDACTED FOR PRIVACY
Registrant Email: paulsmith.com-Registrant@anonymised.email
Registry Admin ID: REDACTED FOR PRIVACY
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State/Province: REDACTED FOR PRIVACY
Admin Postal Code: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Phone Ext: REDACTED FOR PRIVACY
Admin Fax: REDACTED FOR PRIVACY
Admin Fax Ext: REDACTED FOR PRIVACY
Admin Email: paulsmith.com-Admin@anonymised.email
Registry Tech ID: REDACTED FOR PRIVACY
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State/Province: REDACTED FOR PRIVACY
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Phone Ext: REDACTED FOR PRIVACY
Tech Fax: REDACTED FOR PRIVACY
Tech Fax Ext: REDACTED FOR PRIVACY
Tech Email: paulsmith.com-Tech@anonymised.email
Name Server: nsgbr.comlaude.co.uk
Name Server: nssui.comlaude.ch
Name Server: nsusa.comlaude.net
DNSSEC: Unsigned Delegation
Registrar Abuse Contact Email: abuse@comlaude.com
Registrar Abuse Contact Phone: +44.2074218250
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2020-10-09T21:50:10Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en

Please query the RDDS service of the Registrar of Record identified in this
output for information on how to contact the Registrant, Admin, or Tech contact
of the queried domain name.

-------------------------------------------------------------------------------
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leading intellectual property owners and the law firms that support them.
If you have queries about this domain, you may contact us via our website
at www.comlaude.com.
-------------------------------------------------------------------------------

The data in the Com Laude Whois database is provided to assist you in obtaining
information about a domain name registration record. Com Laude makes this
information available "as is," and does not guarantee its accuracy.
By submitting a WHOIS query, you agree that you will use this data only for
lawful purposes and that, under no circumstances will you use this data to:

(1) allow, enable, or otherwise support the transmission of mass unsolicited,
commercial advertising or solicitations via e-mail (spam), telephone or fax; or
(2) enable high volume, automated, electronic processes that that send queries
or data to Com Laude or the systems of any Registry Operator or ICANN-Accredited
registrar. The compilation, repackaging, dissemination or other use of this
data is expressly prohibited without the prior written consent of Com Laude.

Com Laude reserves the right to modify these terms at any time. By submitting
this query, you agree to abide by these terms. If you fail to abide by this
policy, we may terminate your access to this WHOIS database.

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Com Laude protects intellectual property in the domain name system. Com Laude
only registers domain names for legitimate rights owners. Should you have any
queries about the legitimacy of this name or our work as a UK based, ICANN
Accredited Registrar, contact us at:
Com Laude, 28-30 Little Russell Street, London WC1A 2HN, UK.
Com Laude is a business name of Nom IQ Ltd.
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Nameservers

Name IP Address
nsgbr.comlaude.co.uk 198.51.44.11
nssui.comlaude.ch 198.51.45.11
nsusa.comlaude.net 198.51.44.75
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